Over the past 10 years TV/movie product placement skyrocketed mainly due to one handy device, and thanks to this device TV watching is made easy and convenient, but at the cost of seeing a mac on every desk and a ford on every road (in screen) – The TiVo. The convenience of TiVo (largely in the US), which the marketing campaign was based on “to skip commercials”. Network station grew worried for ad space value may drop due to the lack of people being forced to watch ads between shows. This made networks focus into marketing through the methods of product placement much more.
Obviously I don’t have to mention who’s the major king pins of utilising product placement as a predominant method of advertising over the past years.
Creative Product Placements
Especially in TV, shows have the capacity to spend minutes or sometimes up to an entire episode dedicated on their major sponsor. Therefore have the freedom to be more creative with their product placement. Such as 30 Rock, who often make jokes at the expense or praise their sponsor. From Cisco, Apple to even Snapple.
[youtube=http://www.youtube.com/watch?v=jGx3PBdb4f8]
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